The initiative will aim to encourage youngsters aged between six and 12, and their parents, to make reading a part of their summer holiday activities.
EasyJet has teamed up with mum-of-two Katie Piper to front the campaign and publisher HarperCollins to place five different children’s titles in the seat-pockets of flights departing the UK, which youngsters are encouraged to read and then leave behind for the next passenger.
Books include Dinosaur Juniors by Rob Biddulph, Mog and Bunny by Judith Kerr, Paddington Abroad by Michael Bond, The Boy Who Could Do What He Liked by David Baddiel, and Geek Girl by Holly Smale.
