In the wake of the suspected bombing of a Russian passenger jet at the end of last year, the country has sought to reassure tourists that it is safe to visit.
Now it is targeting a number of key markets with its “This is Egypt” campaign.
Minister of tourism Hisham Zaazou said that tourism was a bridge builder “between people and countries”.
“It unites us as different people with a shared appreciation for an enjoyable experience, or a beautiful location, or a special activity. There is no better way for us to encourage tolerance and cooperation amongst people, to complement the hard work of our governments, than tourism,” he said.
