The official taxi company for WTM London is hoping to reach that goal by providing 40 electric cabs for 1,000 one-way airport transfers and taxi rides within the capital.
A typical diesel taxi emits 222g of CO2 per km and a return flight from Heathrow airport to John F Kennedy International airport can release 986,000g of CO2 into the atmosphere.
With each Sherbet electric cab emitting 29g of CO2 per km, the campaign is expected to offset more than 18 of those JFK to Heathrow returns or 76 European flights in less than a week.
All of the CO2 offset measurements will be displayed on screens at WTM London and on the event’s website.
“This partnership represents an exciting advancement for WTM London,” Simon Press, WTM London’s senior exhibition director said.
“We are constantly trying to make sure that our event remains sustainable and reflects the very best advancements in environmental technology.
“For our 40th edition we sought out significant ways to celebrate this anniversary and we are proud to be collaborating with Sherbet London.
“This partnership definitely strengthens our credentials as a truly responsible event in the global travel calendar."
To help reach its goal, WTM London is encouraging exhibitors and visitors to book their airport transfer or London taxi journey with Sherbet Ride at https://sherbetride.com/wtm-booker/ during WTM London.
The Sherbet Ride app is also available on Android and iOS.
WTM is taking place at ExCeL London from 4 to 6 November.
