The Canada specialist tour operator’s new weekly email toolkit will highlight lead deals and provide marketing materials to sell promoted itineraries.
Chief executive Dan Gathercole said the scheme was the direct result of feedback from agents.
“They told us they wanted more lead deals to entice customers,” said Gathercole. “So we created ‘First Class Fridays’.
“The toolkit gives them all the marketing materials they need to sell these trips, including window posters and downloadable social media advertising.
