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First-time customers driving new Holidaysplease sales

Destinations
James Chapple
4 May 2021

First-time customers are driving the majority of homeworking agency Holidaysplease’s new sales, director Richard Dixon has told TTG.

The Maldives is off the red list but the FCDO is still advising against travel to the destination based on Covid risks (Mohamed Lammah / Unsplash) mohamed-lammah-dMT__V1a7aU-unsplash.jpg

More than 60% of the business’s April sales were from customers new to the business, said Dixon, with people booking mainly for 2022 and beyond.


Dixon said a combination of higher average sale prices and improved net margin had driven up the team’s overall commission earnings by more than 20% compared with April 2019.


April enquiry numbers were up 10% compared with April 2019, which Dixon said was evidence of the business’s ongoing efforts to generate new opportunities in the marketplace for homeworkers.