Ware has previously held similar roles with TravMedia and Vivid Travel.
Ware will work closely with Charitable Travel founder and chief executive Melissa Tilling, having last worked together in 2017/18 at Funway Holidays where she held a marketing executive role.
Ware will develop Charitable Travel’s growth strategy, with the overall objective of generating the maximum amount of donations for charity partners in order to deliver Charitable Travel’s social enterprise promises.
Tilling said: “Charitable Travel has only known business life amid a pandemic, which slowed us up a little with our plans to deliver our social purpose in support of good causes.