Jayne Lambert will join the adventure travel specialist’s team of Global Purpose Specialists (GPS) and bring 12 years of experience working with large tour operators and account managing for small independent agencies.

Lambert, who previously worked as national business development manager for Hurtigruten, will cover the London and South East regions.

With knowledge and expertise in the tailor-made sector, Lambert will lead training on G’s new Tailor Made tours product, which launched in March to 11 destinations including Peru, Botswana, Thailand and India.

G added her passion for the marine sector would provide "valuable expertise" to help drive its expedition, river and sailing products among agency partners.

Brian Young, managing director EMEA, said: “The independent agency sector is a high priority focus for G Adventures and Jayne joins our team of GPS’s with great understanding and connections within this sector.

“She is an incredibly passionate and driven individual, with exceptional knowledge across key product areas and has come onboard to help support our trade strategy, nurturing relationships with our valued partners and driving new relationships within the independent sector.”