The tech firm said the initiative, which applies to booking links within google.com/travel, was designed to “support the recovery of the travel industry”.
Richard Holden, Google Travel’s vice-president, product management, told the ITB Berlin online event that they were “thrilled” to be making the move to make booking links free.
“We’re now making it available in organic [search] for free,” he explained. “This is one further step to make our hotel product more comprehensive.
“It’s a great opportunity not only to serve advertisers but to make it available to any player in the eco-system to make hotel offers free within the product.”
