If Only to ‘enhance agent offering’ following acquisition

Chief executive Andy Freeth told TTG the purchase of the luxury operator for an undisclosed sum would “offer stability for staff” and “unleash the potential of our brand”.

If Only founders Brendan and Mary Maguire are to step away from the Glasgow-based business after 18 years, with Freeth and his senior leadership team of Gordon McCreadie, Tracy Docherty and David Irving remaining in place.

Maguire said Freeth, who joined If Only in April 2018 from Gold Medal and Travel 2, had been tasked with finding an investor “with a similar culture, integrity, ethos and a fit that would allow the business to thrive and grow in the future”.

The buyout sees If Only join Portman’s portfolio of brands, which includes luxury specialist Elegant Resorts and travel management companies Clarity and Ian Allan Travel.