Holiday Planet, which is based in Perth, has been trading for almost 17 years, offering a range of holidays through Holiday Planet, Cruise Planet, Flight Planet and Seniors Planet.

Cruise and stay operator Imagine Cruising, which is 51%-owned by dnata began trading in Brisbane, Australia in November last year, having been launched in 2011. It has a head office in the UK, as well as international offices in Cape Town, Dubai.

Robin Deller said: “We have seen considerable success since launching Imagine Cruising in the booming Australian cruise market. Holiday Planet is an excellent fit to Imagine Cruising as we look to grow further in Australia.”

Alan Dodson, founder and managing director Holiday Planet said: “I am more excited than ever about what we can achieve in the coming years, and about working with Robin and his team at Imagine Cruising to grow Holiday Planet further. It is terrific to have the backing and investment of Imagine Cruising as well as the backing of dnata and the Emirates Group.”