Claiming to be the first travel company of its kind, Low Season Traveller is intended to inspire travellers to visit worldwide destinations during the less popular periods.
Brown, who has 25 years’ experience in the travel industry, said he timed the launch to coincide with the resumption of worldwide travel post Covid-19, “delivering more choice and better value for money for travellers”.
The company says it believes “the only realistic and effective” way to avoid over tourism and grow the global travel industry is to extend the selling season. Research shows 70% of all worldwide travellers arrive during each destination’s “peak” season months, the company said.
