Industry veteran Ged Brown has launched a travel and destination marketing company promoting travel in the low season.
Claiming to be the first travel company of its kind, Low Season Traveller is intended to inspire travellers to visit worldwide destinations during the less popular periods.
Brown, who has 25 years’ experience in the travel industry, said he timed the launch to coincide with the resumption of worldwide travel post Covid-19, “delivering more choice and better value for money for travellers”.
The company says it believes “the only realistic and effective” way to avoid over tourism and grow the global travel industry is to extend the selling season. Research shows 70% of all worldwide travellers arrive during each destination’s “peak” season months, the company said.
Low Season Traveller highlights worldwide destinations during their low seasons showing potential visitors what the experience is really like via multimedia including images, blogs, videos and weekly podcasts highlighting cultural and unique travel opportunities.
Low Season Traveller is already working alongside international launch partners including Six Senses and Como Resorts, while a bespoke personal booking service is being provided for all travel enquiries through Designer Travel. Low Season Traveller is open to approaches from other agents too.
Brown said: “For the past two years myself and the team have been working on developing Low Season Traveller with partners across the global leisure industry including tourism organisations, hotels, transport and visitor attractions.
“We are convinced that there is a real gap in the market for low season travel and the recent pandemic has only endorsed our view further.
“There could never be a better time for us to launch Low Season Traveller highlighting to travellers how to avoid busy tourist spots and delivering effective social distancing.
“By highlighting how to deliver value for money, live like the locals and importantly how to avoid the crowds, we are confident that travellers will be inspired by our low season destination portfolio. As our programme develops, we will also support an increasing number of local community charities through our legacy initiative, something that we are very proud of.
“We look forward to developing our portfolio of worldwide travel choices working alongside tourism partners helping to extend their season.
“This will help to support year-round jobs and increase visitor numbers sustainably whilst we deliver a passion about the improved travel experiences that can be enjoyed during the quieter times of the year.’’