Mireia Delgado, business director at sustainability consultants Preverisk, told Abta’s Delivering Sustainable Travel seminar green concerns had to be thought of in the same fashion as other holiday basics, adding that operators and accommodation providers would have to shoulder the cost.
“You cannot wait for customers to pay for sustainability,” she said. “Thirty years ago, health and safety was not a given, but we did not think to offer a 30% premium on prices to offer it. That’s where we need to go with sustainability.”
