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Inghams to subsume sister Ski Total brand

Operators
James Chapple
26 April 2021

Inghams will offer its Hotelplan UK stablemate Ski Total’s chalet programme exclusively in future and subsume the brand, its parent firm has confirmed.

'Generally, prices are likely to go up'

Ski Total product will be offered as "home from home" chalet holidays under the Inghams umbrella. These options will sit alongside Inghams’ hotel and apartment offering, designated "Ski Total by Inghams".

Ski Total will cease to operate as a standalone brand, with the team operating its programme as part of Inghams. No roles will be affected.

Inghams began offering some Ski Total chalets via its ski programme at the start of the aborted 2020/21 ski seasons.

"Since then, Inghams have built on this idea, and this week announced Ski Total’s chalets will exclusively operate under Inghams," said Hotelplan in a statement.