Pickles, who during his more than 20 years working in the sector has delivered CRM solutions for the likes of Thomas Cook, Tui and Cosmos, will run Inspiretec’s new business team and have responsibility for the company’s wider marketing strategy.
He most recently held the role of global director at The Travel Corporation.
Richard Baker, previously Inspiretec’s chief commercial officer, takes on the new role of chief customer officer, with responsibility for the next phase of Inspiretec’s customer experience journey.