InteleTravel said the deal meant UK and Ireland advisors can now offer customers holidays that include tickets to events “which are often difficult to obtain or only available at inflated prices on resale sites”.
InteleTravel members will be given a dedicated API link to Tickitto.
The purchase, for an undisclosed sum, is InteleTravel’s fourth acquisition in two years, following deals for corporate travel alliance Hickory Global Partners, meetings and industry agency MGME and bespoke long-haul operator Major Travel.
Tickitto and its current team, including chief executive and founder Dana Lattouf will continue to operate as an independent brand under the InteleTravel umbrella.
In January, InteleTravel chief executive James Ferrara teased the acquisition at an event in London, telling TTG it would give its advisors "a competitive edge".
Ferrara said: “Our analysis shows that one in 10 travel bookings are related to a live event, concert or sporting event and these tickets are part of thousands of additional pounds in spend. We believe that 2025 will continue to see a rise in ‘eventcations’ and be as much about the unique moments people are seeking as the destinations they want to visit.
“With Tickitto now under the InteleTravel umbrella, we can take advantage of our packaging ability through our supply partners, our technology and our investment in Major Travel, to offer more value and a richer experience to our customers and increase profits for our advisors and our companies.”
Lattouf said the deal allowed Tickitto to access “extensive resources we haven’t had previously, as well as increasing our purchasing power and helping foster business with new ticketing suppliers”.
