Intrepid Travel will take the lead on the second annual National Travel Agent Day UK & Ireland, and is urging the industry – and consumers – to celebrate "the vital role" played by travel agents.
Fundraising will be a key element of the day, with Abta Lifeline and the ITAA Benevolent Fund in Ireland the day’s chosen beneficiaries.
Intrepid will coordinate a series of events hosted via Travel Gossip and the Intrepid Loves Agents Facebook page, which will including competitions, incentives and holiday discounts.
Agents and others in the industry will also be encouraged to share their "inspirational stories".
Zina Bencheikh, Intrepid managing director EMEA, said: "A year on from the first National Travel Agent Day, the industry is continuing to face incredibly tough times. Agents have been working tirelessly to support their clients, negotiating complex and constantly changing rules.
"The day is a fantastic opportunity to inject some positivity and bring people together across the industry. I’m thrilled that this year we will be raising funds for two amazing industry charities to help support agents facing hardship."
Intrepid will also organise a 24-hour cycle fundraising event and is inviting travel companies to hold their own events and share images using the hashtag #NationalTravelAgentDay.