Many companies in 2019 claim to take their business purpose seriously. Not many, though, have a chief purpose officer at board level whose role is to ensure the business meets its objectives in areas beyond sales and profits – including diversity and inclusion.
Step forward adventure travel operator Intrepid Group – the self-proclaimed biggest adventure operator on the planet – and its Melbourne-based CPO, Leigh Barnes.
After joining Peregrine Adventures, one of the Intrepid Group brands, in 2010, Barnes has had a stellar rise through the business, eventually running Intrepid’s Americas operation from Toronto for four years, growing it by 60% in the last two.
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