We’re halfway through 2025 – a year many in the Irish travel trade might just be happy to end level with 2024 amid choppy market conditions and transatlantic turmoil.
Overpricing and poor weather at the start of the year was followed by US president Donald Trump’s tariff threats, creating wariness among consumers, agents tell TTG.
The Irish Travel Agents Association (ITAA) boasts nearly 100 members with 140 shops and offers a good snapshot of the market. “It’s been a very unusual year,” says Tom Randles, managing director of Barter’s Travelnet in Cork, who has been ITAA president since April.
