The move is the first in a series of "career-focused" initiatives to support industry professionals during the coronavirus crisis.

Individuals facing redundancy and finding themselves out of work will receive a 50% reduction on their annual fees.

ITT is also offering flexible payment plans for those in need.

Chair Steven Freudmann said: "As we enter the next stage of the coronavirus crisis, regrettably, many talented people in our industry will suffer difficult times, both professionally and financially.

"As the leading organisation for those working in the travel and tourism sector, we want to help our members rebuild their businesses, employees find new jobs in our industry and support those who are changing careers in to another sector.

"Never has there been a more critical time to have a trusted network and support system in place."

The 50% discount is open to existing ITT members and those who join the association before 31 December 2020.