Visit Jersey today launched a destination-focused hub in partnership with TTG to help the travel trade sell the destination in 2021.
The microsite on ttgmedia.com contains a competition to win a Jersey break, the latest news, product-based and educational features, a webinar, promotional videos and links to relevant websites and training courses.
Amanda Burns, chief executive at Visit Jersey, said: “We emphatically believe that for us to fully restore Jersey’s tourism industry we will need to work closely with travel agents in the UK and Ireland.”
“We know how much influence each agent has and how vital they have become in giving trusted information to their customers during these uncertain times, so we are supporting the efforts of all the hard-working travel agents by giving them tools to be able to sell Jersey, as well as having access to the latest safe travel guidelines,” she added.
The TTG Visit Jersey Hub will remain live for a year, be regularly updated and act as a useful reference tool for agents seeking information about selling holidays to the island.
Another recently launched resource to support the trade in 2021 is the Destination Recovery section on the tourist board’s trade website business.jersey.com. This resource also features promotional videos and links to training modules alongside destination guides, downloadable logos for marketing and links to information about the government’s Safer Travel Policy.
The Safer Travel Policy is implementing new regulations for entering Jersey as a tourist, aimed at ensuring the island is a Covid-safe destination for both visitors and residents.
“Jersey has so much to share and so many stories to tell; our landscapes are sweeping, our food is bursting with flavour, our history is unique, and the locals are as friendly as they are passionate about our little island,” said Burns.
Check out the TTG Visit Jersey Hub at ttgmedia.com/jersey or the Destination Recovery resource at business.jersey.com/destination-recovery.
