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08 May 2017

BY Jennifer Morris

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Jet2holidays launches new TV adverts

Jet2holidays is launching a new national advertising campaign to target more couples and families.

Jet2holidays Hold my hand ad
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Jet2holidays launches new TV adverts

The advert is an extension of the operator’s existing "Hold My Hand" concept.

Part of an integrated brand campaign, three new adverts launched on Friday, with the family advert premiering during Coronation Street.

 

Others, targeting couples, hit the screens during other prime time TV shows such as Take Me Out and The Durrells.

 

The operator said they had been developed to “showcase the happiness that younger couples, couples and families experience on a Jet2holidays break”.

 

Each advert is accompanied by the Hold My Hand song by Jesse Glynn.

Given its launch of operations at Stansted and Birmingham last month, the campaign will target holidaymakers right across the UK including the South and East of England, the Midlands, the North of England, Scotland and Northern Ireland.

Filmed in Tenerife, three of Jet2holidays’ most popular hotels feature prominently in the new adverts - the Roca Nivariain Playa Paraiso, the Iberostar Grand Hotel El Mirador in Costa Adeje and the Hard Rock Tenerife in Playa Paraiso appear throughout.

Steve Heapy, chief executive of Jet2.com and Jet2holidays, said: “The Jet2holidays offer of real package holidays alongside customer friendly touches, such as our exclusive Resort Flight Check In service, means that we are driving enormous satisfaction with new and existing customers.

 

“Our new adverts capture the spirit of exactly what Jet2holidays is all about for couples and families, and with summer arriving it comes at the perfect time to put people in the holiday mood.”

The adverts were created by the Home Agency.

 

See the new adverts here:

 

 

 

 

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Place of registration: England and Wales.
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