JG Travel Group has added 40 new tours for 2021 across its National Holidays and Just Go! Holidays brands.
The collection, which also celebrates Just Go!’s 25th anniversary, is the largest in the group’s history.
Additions include Blackpool Bright Lights & Cruising Lake Windermere and Limestone Mines, Canal Cruise & Steam Special, as well as Scottish island, tribute act and showtime breaks, as well as various other events.
Agents can offer clients £10pp deposits on any National Holidays booking made before 31 January, and £20 per couple discounts on Just Go! bookings by the same date.
JG has created a special 25th anniversary logo for Just Go!’s 25h anniversary brochure; the operator, which gives the group its name, was set up in 1996 and has expanded to include the Just Go! brand as well as National Holidays, Omega Breaks, Albion Journeys and Cruise Connections.
Matt Herbert, JG sales and yield director, said with confidence never being more vital to consumers, the group was proud to highlight Just Go!’s heritage with the 25th anniversary logo.
Paul Mason, JG product and operations director, added: “When we acquired National Holidays in summer 2020, I knew we had a lot to do. The team have done an amazing job, we recruited well, and the fruits of our labour can now be seen.
"Next we turn our attention to our London theatre breaks by coach, available from our National Holidays and Omega Breaks brands, and then European products including Disneyland Paris in preparation for launch at the end of the month.”
JG will be supporting agents with tailored point of sale materials and collateral, ranging from physical and virtual brochures to window cards and social media content to boost "effect joint advertising".