Green, who joins from the role of director at Holiday Malta Company / Belleair Holidays, has had a 30-year career in travel.
JTA managing director Wayne Darrock said: “It’s great to have Dave onboard with his wealth of knowledge and experience. JTA has seen considerable growth resulting in five years of record trading.
“This new role will be essential to our plans to expand our trade only brands alongside the existing Needacruise , Medsun and JTA long haul flight & holiday brands.
“The new dedicated JTA USA programme being launched for 2018 will be the first of the new brands.”
Green’s career in Travel spans almost 30 years. He previously held a number of senior positions within the Thomas Cook Group, including director of independent travel, incorporating Flexibletrips, Thomas Cook Hotels and Hotels4U. Prior to that he led the overseas purchasing team at Thomas Cook Tour Operations.