Kuoni has enjoyed a “strong start” to the year, with customers keenly seeking both value for money as well as “immersive” experiences.
Thailand has been named as one of Kuoni's “trending” destinations in 2024
The upmarket operator said it had seen a “huge thirst” from clients for immersive travel, including increased year-on-year demand for traditional bucket-list destinations such as Thailand, South Africa and India, as well as emerging options such as Namibia.
Kuoni’s Travel Forecast 2024, which is based on data from the January and February sales period, also revealed “value for money is still a conversation” the operator’s agents have been having with customers.
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