The Travel On, Trust Kuoni campaign will run in cinemas nationwide, as well as via on-demand video services, on the radio and across national consumer media.
Kuoni will reprise its "suitcases" campaign with a consumer protection message. It will run in cinemas for two months, with an anticipated reach of seven million people.
The campaign will be supported on social media, YouTube and across The Times website and Times Travel.
Outdoor poster sites in locations where Kuoni has stores as well as London Underground will also be utilised, together with direct mailings and updated store window graphics.
“Our experience over the past few months shows there are a lot of people desperate to book overseas trips and want something to look forward to, but need the reassurance of a trusted brand,” said Dean Harvey, Kuoni marketing director.
“While Covid restrictions are being tightened and testing requirements are necessary, we know holidays will be high on the wish list for the new year and we want to be front of mind so we can help plan those special trips.”
Best-selling destinations for 2022 so far are the Maldives, Mauritius, the Caribbean (Saint Lucia and Antigua) and Kenya. For short-haul summer trips, Greece, Italy, Portugal and Spain are the top four choices.
“Not surprisingly the latest news has slowed things down but there is more resilience now amongst customers who are taking testing in their stride,” said Harvey.
“January is still they key time for booking a holiday. We’re undoubtedly navigating some bumpy waters, but we want to be out there with an inspiring and confident message.”
