Tony Mason will manage LATA’s operations and business activities, marketing promotion and sponsorship while building relations with key partners and growing the membership.
Mason is a former chief executive of the Falkland Islands Tourist Board, where he strengthened air links and oversaw campaigns to raise awareness of the destination. Prior to this, Mason was managing director at U Can Fly Ltd, trading as LycaFly.com. He was also managing director of RSVP Vacations.
He will support the LATA chair Byron Shirto and the association’s executive committee.
