The association – which is the largest organisation promoting travel to the region – is seeking to better understand how its members can support and train agents in order to win a bigger share of travel agents’ bookings.
Lata chairman Colin Stewart said: “Lata recognises the vital role that travel agents play in encouraging their clients to consider new destinations and new experiences, and we’re committed to giving more support to agent partners in the coming years to enable them to grow sales of what we believe is the most exciting and diverse region in the world.
