The specialist operator said it had created a "hybrid" between a magazine and a traditional brochure, combining the editorial style of a travel publication with the "inspiration and practical information" agents need when planning a client’s trip to the region.
The new brochure replaces "generic" hotel and destination pages with articles designed to "give a real understanding of what a holiday in Latin America could offer", Latin Routes said.
It also features imagery with in-depth descriptions as well as a ’Places to Stay’ section offering agents a sense of what else is on offer in a particular area and why it is being recommended by Latin Routes.
