Hoseasons’ Stay at Home campaign features both male and female couples and centres on its luxury log cabin properties with private hot tubs.
Hoseasons managing director Simon Altham said LGBT clients appeared to be getting behind the brand after a concerted effort, with a recognition among the LGBT community that the company was fully committed to its diversity and inclusion agenda, and not just chasing the “pink pound”.
He said: “There’s no doubt that our LGBT-specific advertising campaigns showing couples enjoying our hot tub breaks have helped to raise awareness and drive bookings over the last 12 months, but it’s not just about tweaking our ads.
