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Luxury staycation brand makes debut

Luxury
April Hutchinson
18 August 2020

A new luxury travel brand is emerging to make the most of new levels of demand for staycations during the coronavirus pandemic. 

Luxury staycation brand makes debut

Reglar Collection has been created by Peter and Jennie Reglar and will focus on “exquisite hotels, glamorous mews, homes with private jetties, towers and lodges, secret garden retreats, mansions, castles and even an island fortress”, as well as putting together bespoke experiences across the UK.

“At the quality end of the market the UK has tended to offer only short break experiences, with longer term holidays traditionally being taken in exclusive overseas locations,” said Peter Reglar. “The coronavirus pandemic has created a new demand now for those longer-term holidays to be UK-based and it is this market that we will be serving.”