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Merlin Entertainments reports Alton Towers recovery

Destinations
Edward Robertson
29 September 2016

The owners of Alton Towers have reported the theme park is continuing to see visitor numbers recover following an incident in 2014 on one of its rides which saw two people suffer life-changing injuries.

Alton Towers Rapids

Merlin Entertainments said although visitor numbers are yet to hit the 2014 levels before the incident on The Smiler ride, they are growing, as is like-for-like revenue on a year-on-year basis.

Meanwhile, new accommodation at Chessington World of Adventures has helped drive overall revenue growth of 10.2%.

Overseas, it said the Legoland Parks Operating Group is continuing “to perform well against tough comparatives in the prior period, but also reflects a softer performance in Legoland Florida”.