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Travel industry news

29 Sep 2016

BY Edward Robertson


Merlin Entertainments reports Alton Towers recovery

The owners of Alton Towers have reported the theme park is continuing to see visitor numbers recover following an incident in 2014 on one of its rides which saw two people suffer life-changing injuries.

Alton Towers Rapids

Merlin Entertainments reports Alton Towers recovery

Merlin Entertainments said although visitor numbers are yet to hit the 2014 levels before the incident on The Smiler ride, they are growing, as is like-for-like revenue on a year-on-year basis.


Meanwhile, new accommodation at Chessington World of Adventures has helped drive overall revenue growth of 10.2%.


Overseas, it said the Legoland Parks Operating Group is continuing “to perform well against tough comparatives in the prior period, but also reflects a softer performance in Legoland Florida”.


A trading update for the 38 weeks to September 17 released today stated: “The tourism market in Florida has been affected by a number of issues in 2016, including terrorism and the Zika virus.”


Elsewhere additional accommodation in Legoland Deutschland has supported total revenue growth of 13%.


The group also said trading in its Midway Attractions Operating Group remains difficult due to ongoing security issues.


It means Merlin can overall report growth at actual FX is 10.6% (3.7% at constant currency), leading to a like for like growth of 1.3%.


Nick Varney Merlin Entertainments chief executive, said: “Merlin continues to deliver overall revenue growth despite challenging trading conditions in certain key markets, testament to a diversified portfolio and a strong new business development strategy across all three operating groups.”

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