Tui Group chief executive Sebastian Ebel said the operator was being inspired by the likes of Netflix and Amazon Prime, insisting its focus on unique product was giving Tui a competitive advantage over its major UK rivals.
Ebel, though, sounded caution about 2025. “We very much want to grow, and that will mean that [our] Atol will grow," he said, speaking at a briefing in London. "But we are not growing for the sake of growing, we want to grow profitably.
"So I think this year, we are more cautious. Hopefully that was right. Maybe we don’t get the last 2% of growth, but maybe we are able to keep a good level [of profit] and increase profitability.”
