Anne Browaeys, who joined the brand in 2015, will succeed Xavier Mufraggi.
Browaeys will be responsible for Club Med in all European and African markets.
She will also oversee Club Med’s Covid strategy.
Her specific briefs will include developing marketing, digital and commercial activities, as well as efforts to drive more customers towards Club Med’s growing Exclusive Collection and its resorts in new territories.
Browaeys joined in 2015 as chief executive of global marketing, digital and technologies, bringing more than 20 years’ e-commerce experience to the role.
