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New Jetline owner weighing up whether to retain brand after acquiring assets

News
Harry Kemble
24 April 2025

Direct-sell brand Travelodeal has taken over Jetline Travel’s customer and marketing databases, as well as other assets, after the agency went into administration last month, but has declined to confirm whether it will retain the brand, admitting the collapse had "affected trust".

Jetline Cruise

Jetline's former premises is on the market, valued at around £1.6 million

Jetline Holidays and Jetline Cruise parent Jetline Travel ceased trading as an Atol holder in March. Joint administrators Alan Clark of financial recovery specialist Carter Clark and Neil Bennett of restructuring and insolvency firm Leonard Curtis were subsequently appointed joint administrators on 28 March.