Joint administrators Alan Clark, of financial recovery specialist Carter Clark, and Neil Bennett, of restructuring and insolvency firm Leonard Curtis, were appointed on 28 March. TTG has approached both administrators and Jetline director Steven Roberts for comment.

The company was set up in 2000 and held a licence to carry 4,790 Atol-protected passengers in the year to the end of September 2025.

On 5 March, TTG reported Cunard, Princess Cruises, P&O Cruises and Holland America Line bookings made by Jetline Holidays had been cancelled, with the Carnival brands citing an alleged "breach of contract" in a joint statement. 

"Princess Cruises, along with Cunard and Holland America Line, has made the difficult decision to cancel some outstanding bookings made through Jetline Holidays due to its breach of contract," read the statement. "All other bookings, including all P&O Cruises bookings, have been transferred to direct bookings."

The CAA confirmed to TTG Jetline had forward bookings for 1,500 Atol-protected passengers.

In 2023, the agency had a transaction turnover of £28.1 million and an operating profit of £655,000, according to its most recent set of full-year accounts.

In the accounts, Roberts said the business was still in “recovery” from the “disastrous impact of Covid-19”. “[We] expect this to be the case for the next two to three years in order to replace the assets that were depleted during the pandemic,” he said.

“However, there remains a significant appetite for people to travel abroad and new strategies are being created to exploit and keep abreast of a changing market.” 

The company based in Barnet, London, also traded under the names Bargain Late Holidays, Best Priced Holidays, Clearsky Holidays, Cruise & More, Deal of the Day Holidays, Deluxe Breaks, Elegant Getaways, Great Late Holidays, Green Dot Holidays, Hotdeal Holidays, Jetline Cruises, Jetline Travel, Our Best Holidays, Reduced to Clear Holidays and Save on Sun.