Skip to main content

Poll: is Donald Trump's trade war putting your clients off visiting the US?

News
James Chapple
9 April 2025

US president Donald Trump’s decision to impose swingeing tariffs on dozens of the country’s main trading partners has sent economic shockwaves rippling around the world – so what effect are they having on people’s appetite to travel to the States?

Agents claim the charges have become widespread in recent years (Credit: iStock / peeterv)

While demand from the US’s main source market, Canada, appears to have dropped sharply – perhaps unsurprising given President Trump’s very public spat with recently departed Canadian prime minister Justin Trudeau – Brand USA last week revealed demand from the UK – the US’s largest international source market – had so far held up well, albeit while acknowledging the volatility that exists in the market.