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Occupancy under pressure as cruise supply ‘likely to outpace demand’

Specialist
Will Payne
30 March 2023

Cruise occupancy levels and pricing are set to come under pressure in the coming years as supply outpaces demand, according to new data.

It comes as the company amassed £700 million in new bookings this year

The prediction comes from Tourism Economics’ new Cruise Intelligence Platform (Cruise-IP), which found cruise lines will face "critical choices" in regional capacity deployment, with risks of over-supply in some markets.

Cruise operating capacity is on pace to exceed 2019 levels by 16% in 2024 and supply growth is anticipated to slow in 2025, but capacity should grow by roughly one-quarter in the medium term.


Recent booking activity indicates "robust" demand with a record pace of new bookings, Tourism Economics said, with pent-up demand for cruising along with substantial remaining household savings buoying demand.