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New responsive website boost

New responsive website boost

Meanwhile, Paul Meehan, On The Beach’s finance director, said On The Beach’s growth during the six months to March 31 - group profits up 15% and revenue up 19% - was evidence of an “ongoing migration” from offline to online business.


The OTA launched its responsive website six months ago and has recorded a 24% increase in unique visitors, up from 27.5 million to 34.1 million on the same period last year.


On The Beach now serves 60.7% of UK web traffic via smartphone, up from 52.7% this time last year.

 

“We’ve been working on it [the site] for some time,” he said. “It’s really improved smartphone performance.”

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