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On the Beach to launch Classic agent platform in March

Operators
Rob Gill
7 February 2019

On the Beach Group plans to launch its new trade booking platform – Classic Package Holidays – next month as it bids to increase market share.

Simon Cooper said carriers hold a “crazy” amount of power over consumers due to a lack of competition on certain routes

The online travel agency announced its intention to launch the agent-only booking portal following the purchase of Classic Collection Holidays in August 2018.

During a trading update on Thursday (February 7), the company revealed that Classic Package Holidays will be launched in March with a “phased roll-out” taking place throughout the rest of 2019.

The new platform will give agents access to a wider range of beach holidays, as well as Classic Collection’s portfolio of four- and five-star properties. It is part of On the Beach’s strategy to gain access to the five million beach holidays booked offline every year.