The OTA snapped up the tour operator last week with a view to capturing a share of the offline B2B beach holiday market through an exclusive new trade portal called Classic Online.
While the new platform will offer agents a broader portfolio spanning Classic’s B2B and On the Beach’s B2C product, it remains to be seen whether the trade will support it.
“It [the deal] is definitely eye- catching,” said Martin Alcock, director of the Travel Trade Consultancy.
