Gold Medal Travel Group marketing director Sarah Lancashire said the brand would focus on 22 destinations using a 96-page brochure sent to 750 agents. Online, there will be a 130-page microsite detailing each destination.
Lancashire said agents would also have access to pre-written copy on destinations, point of sale marketing material, and social media assets.
Gold Medal will give added focus to eight destinations with additional benefits for clients including a dine and shop card for Orlando and tickets to Summit One Vanderbilt for New York bookings.
