Cash prize draws will be introduced, while the value of the group’s Farebank Rewards points will also increase. “We are trying to support our agents through the cost-of-living crisis,” said Gold Medal Travel Group marketing director Sarah Lancashire, who added Farebank Points could be used for food shopping.
Gold Medal’s main campaign has dispensed with its Mega-Fam incentive in favour of Farebank points.
Lancashire told TTG Gold Medal would next year “be running more fams than ever before”, but added 2023’s peaks promotion would instead see the Gold Medal Give Me a Grand promotion run during January and February, with a weekly draw to win £1,000 in Farebank rewards.
In addition, throughout January, Farebank rewards will be doubled on all package bookings, with an additional £10 per business class booking. “Farebank is industry renowned, but the changes are making it industry-leading,” said Lancashire.
Gold Medal’s Pure Luxury brand will retain a fam trip incentive, with Qatar Airways and One & Only taking 12 top agents to the Maldives, Malaysia or South Africa.
Farebank tier points have also been revised for Pure Luxury sales. Previously, bookings up to £40,000 would earn up to £500 in Farebank points, whereas now there are four new tiers offering rewards of up to £1,500.
Cruise Plus booking incentives will now also be based on gross booking value with three new tiers for bookings over £40,000 and with a prize draw running until the end of February.
Gold Medal will have 50 staff on duty from 2 January to offer agents phone support. They will also be on duty each Sunday in January for the first time since the pandemic.
