The B2B brand’s biggest-ever dedicated campaign, called The Luxe List, will launch on Thursday 22 September and centre on 16 destinations, running for six weeks.
“We’re leaning on the expertise of our team’s luxury experience and they’ve really been able to curate an ultra-luxury selection of properties,” said Sarah Lancashire, Gold Medal Travel Group marketing director.
Each destination will be given a dedicated microsite and Pure Luxury’s top 130 agents will receive a 60-page paper brochure. Key agents will also be given the opportunity for digital overbranding.
