The move will see the emblem, first adopted in 2004 to showcase Sharm El Sheikh, used by the authority and UK tour operators to highlight other hotspots such as El Gouna, Hurghada, Sahl Hashish and Makadi Bay.
It is hoped the revamped signage, which will feature in promotional activities and advertising campaigns, will act as a means of injecting consumer interest back into the region following a ban on UK flights to Sharm implemented since November 17, 2015 following the downing of a Russian passenger plane in October last year.
Since the incident, Thomas Cook has cancelled bookings to Sharm until November 1, while Tui has cancelled flights until September 29.
