Roy Barker, founder of research firm Spike Insights, said the study showed “what a resilient market the Aito market is”.
Data showed that 15% of Aito customers would travel “as soon as I can do it”, while another 65% said they would go on holiday “once I feel the time is right”.
“They are not looking for permission – they will make their own decisions about when to travel again,” added Barker during Aito’s Kickstart 2021 online conference.
Further encouragement was also provided by the fact that nearly 70% of Aito customers thought their financial position would either stay the same or improve after the pandemic.
