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Riviera 'always looking to evolve' says trade chief as brand extends trade support

Operators
Harry Kemble
11 April 2025

Riviera Travel’s trade chief believes the brand is being rewarded for introducing a new agent training platform last year and changing how it pays out commission to partners.

2-2.10pm – Welcome to TTG Riviera Fest!

Vicky Billing revealed agents have started booking more touring products in recent months rather than river cruises (Credit Peter Kosztolicz)

Since the start of the year, the escorted touring and river cruise specialist has started paying commission on previously exempt elements such as on upgrades and other ancillary add-ons.

More than three months later, Riviera is starting to see this decision bear fruit. Sales through agents are currently up by 47% year-on-year, while bookings which feature upgrades have jumped by more than a quarter during the past week alone.