Club Royal’s supporting creative aligns with its “Where Extraordinary Happens” messaging and launches just two months before the programme’s third birthday.
The new imagery encompasses more lifestyle images as compared to the original cartoon creative messages and the club’s website will also undergo a refresh, featuring new fonts and headers.
Elsewhere, Club Royal, which aims to have 15,000 members by the end of the year, has also introduced new icons after discovering through research that its “target audience responds well to emoji and icon-type marketing”. The Club Royal icons will also be used throughout other creative pieces.
