He comes to the group with more than 35 years of industry experience, most recently as chief commercial and operations officer of start-up line Cruise Saudi. Prior to that, Robinson spent three years as head of business development for Global Port Holdings.

His tourism and cruise experience also includes 27 years with Tui & First Choice Group, where as chief executive he was "integral" to the start-up and growth of Intercruises Shoreside & Port Services.

Robinson will oversee the day-to-day operations of The Scenic Group’s luxury river and ocean yacht fleet, as well as direct the transitioning of the company’s new builds into operation. He will report to Rob Voss, Scenic Group’s chief operating officer.

Voss said the business is "keen to reinforce a strong and robust executive leadership team" for its cruise operations as it continues to grow.

"We look forward to Mark adding his extensive knowledge to our team and contributing to our never-ending focus on delivering the highest standards of luxury experiences and guest services across our fleets worldwide," he added.