Shai Weiss will assume the role on January 1 upon Kreeger’s retirement.
Weiss joined the Virgin Atlantic board in August 2012. He was appointed chief financial officer in July 2014 and chief commercial officer in January 2017.
Kreeger, meanwhile, joined Virgin Atlantic as chief executive in January 2013 after 27 years with American Airlines.
The reshuffle comes as the airline prepares to put into place its new mid-range corporate plan, Velocity, in the New Year, an expanded joint venture partnership with Delta and Air France-KLM.
“Since my appointment in February 2013, I set out to ensure Virgin Atlantic and Virgin Holidays realise their full potential by empowering our people to provide a uniquely Virgin Atlantic service which truly delights and excites our customers,” said Kreeger.
“Shai has supported me closely since joining us. As we embark on Velocity, I consider this to be the ideal time to pass the leadership baton to Shai and for me to begin a new chapter.”
Weiss added: “I want to thank Craig for his leadership, and all he’s contributed to Virgin Atlantic in his time as chief executive.
“I’m extremely proud of what we’ve achieved and am grateful for the opportunity to lead this amazing company. This is a hugely exciting time for all of us at Virgin Atlantic and Virgin Holidays.
“Together with our outstanding and dedicated people, and my colleagues in the leadership team, I’m confident we can go further and higher.”
Sir Richard Branson, Virgin Atlantic president, paid tribute to Kreeger for his efforts over the past five years.
“He has focused our people on providing the best customer service by refreshing our onboard experience, bringing in new planes and bringing us closer to our partner Delta, opening more destinations and opportunities for our flyers,” said Branson.
“I’ve worked closely with Shai for more than a decade and know his drive, commitment and passion mean the airline and our amazing people are in great hands.
“The next few years are exciting as we build on the opportunities created by our expanded partnership with Delta and Air France-KLM to bring in more new planes and access to more routes.”
