The Group, which includes Shearings Holidays, National Holidays, Coast & Country and Bay hotels brands, saw pre-tax earnings rise to £10.3 million for the calendar year 2016, compared with 2015’s £9.1 million. Revenue rose 3% to £207.2 million. Last year also saw passenger numbers rise 4% to 1.12 million.

The Group spent £4.6 million on room and facility upgrades during the year, taking its three-year investment total to almost £13 million. Further investments were also made in the coach fleet and IT infrastructure.

Earlier this year, Shearings Leisure Group appointed former president and chief executive of US-based global holiday group Celebration Travel Group, Richard Calvert, as Chief Executive Officer.

Calvert said the Group planned to build on the record performance by investing in its brands, hotels and digital platform.

“The kind of short breaks and holidays that today’s over 50s want has changed beyond recognition,” he said. “We’re healthier and more adventurous than ever, and as interested in walking holidays in Austria and river cruises on the Rhine as hotel breaks on the Cornish coast.

“We’re continuing to listen to our million customers and evolve our offering to reflect the over 50s market in the broadest sense, providing a wider range of exciting locations and activities across each of our brands, underpinned by a common commitment to great quality, value and service.”